How to Succeed in Content Marketing Without Publishing a Thing – Part 1: Press Coverage
Whether you’re a publishing machine like L’Oreal or you have a more modest content marketing operation, who can resist the appeal of...
The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes...
Gamifying Customer Satisfaction: Motivating Your Front-Line Sales and Support Teams through Rewards
Sales force automation can be redundant and tedious. For sales departments, targets are often quantitative – dollar figures, new leads...
Clienteling Goes “Boom”: Successfully Merging Data, Brand Attachment, Employee Focus, Channel Usage,
It has become increasingly well-understood by brands and companies that building an emotionally-based relationship with customers,...
5 Signs You Have A Customer Experience Problem
This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B...
Are You And Your Business ‘Thinking in 3D’?
Businesses today face ‘challenging’ times! Ever rising customer and employee expectations, increasing and intensifying competition...
Make your product stand out to win over new customers
Humans are creatures of habit, and if this statement needs any more reinforcement then allow me to do the honours. For the past few...
Should you fire, rate or educate your customers?
At the end of 2014, Fred Reichheld, Bain Fellow, Author and Creator of the Net Promoter System, suggested that one of the big ideas of...
25 Statistics on the Power of Positive Customer Service
Customer service stories often surface in a negative light—a service wasn’t cancelled, no one responded to a problem, or a company...
Smart Marketers Acting Stupidly
Before I go any further, I know there are some detractors out there who will claim, “Smart Marketers,” is an oxymoron–something like...
