Smoothie King plans 45 new outlets in MENA
Al Ghurair Retail has signed a partnership with international smoothie brand, Smoothie King, with plans for Middle East expansion.
Dubai: With more than 700 locations worldwide and plans to top 1000 locations globally by the end of 2017, Smoothie King will be expanding into the Middle East with Al Ghurair Retail, beginning with multiple locations in Dubai.
The plan is to open 45 Smoothie King locations over the next five years throughout the GCC, starting with the UAE before expanding into Qatar, Saudi Arabia, Kuwait, Bahrain and Oman.
“I am thrilled to introduce Smoothie King as our first ever food and beverage brand and a meaningful new addition to Al Ghurair Retail’s rapidly expanding portfolio of companies in the UAE,” Al Ghurair Retail general manager Laurent Cabioch said.
“Al Ghurair Retail has seen the increasing demand for healthy food and beverage products for those on the go and Smoothie King will meet this demand as we take the concept from Dubai into the rest of the GCC.”
