How to Use Twitter Analytics to Create Smarter Content
Reaching your customers is more difficult today than ever before. With over a billion tweets sent every two days and millions of blog...
What Facebook’s Instant Article Feature Means for Brands
Facebook launched its Instant Article feature recently, giving publishers, including both media outlets and brands, the ability to post...
Why the Social Platforms Should Not Kill Their Golden Goose
We are all aware that advertising is the main monetization strategy of the social media platforms. Facebook, Google, and YouTube all rely...
Facebook Adds Limited Support for Animated GIF Files
Animated GIF files on Facebook? The social network finally announced support for the file format, but there are restrictions. Christina...
Understanding the Fully Optimized and Automated Ecosystem of Facebook
Ever wonder how optimization algorithms such as oCPM or lookalikes work?The first part of our series described Facebook’s budget pacing...
Shazam Introduces Visual Recognition to Identification Platform
Shazam has introduced visual recognition technology to its mobile engagement platform, which already allows users to identify content...
Facebook Tests Path-Like ‘Flyout Menu’ in iPhone App
Facebook is testing a feature on itsflagship iPhone application that appears to have been inspired by fellow social network Path....
Mobile, Twitter data can be used to estimate crowd size: Study
Over a two-month long study in Milan, researchers from Britain’s Warwick University analysed geo-tagged tweets and mobile phone use,...
What YouTube Creators Know That Brands Don’t
Advertising revenue appears to form the backbone of YouTube. The companycontinues to invest in various ad programs, and revenues keep...
Atlas Issues White Paper on ‘People-Based Marketing’
People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white...
