Dune London revamps flagship stores
UK-based affordable luxury footwear and accessories brand Dune London revamps two UAE flagship stores to coincide the launch of its Spring/Summer 15 ladies’, men’s and accessories collections tailored specifically for the Middle East.
Dune London will be focusing on investments in the region during the current year after a year of key, global store launches. This comes after two key store refurbishments in The Dubai Mall and Abu Dhabi Mall, showcasing a design featuring the brand’s signature reverse catwalk. The design has proven to increase footfall in stores by 30% and recent stores refurbished or launched in the concept have seen double-digit growth.
“The Middle East has always been an important market for the brand internationally,” says Ben Jobling, director of international and wholesale. “It was the first region we expanded into over a decade ago, and it is where our largest flagship store in the world outside of the UK is located, at Mall of the Emirates in Dubai. We’ve learned a lot about the market and have taken our customer and our franchise partner Apparel Group’s feedback seriously, channelling it into our latest store offering to reflect market desires while staying true to the Dune London signature of trend-led product at an accessible price point with distinctive, high quality details.”
“The brand’s offering will answer local demand for a more casual collection across ladies’ and men’s footwear. The company continues to see global growth in men’s sales as the men’s range now accounts for over 25% of the business in the UK. Accessories will also be of focus, seeing 30% increase in UK sales in the past year,” adds Jobling.
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