Messenger Wars 2: How Facebook climbed back to number one
When Facebook started seeing a decline in popularity of its social networking platform especially among its younger users, they aggressively fought to stay relevant. Did it work? Our 5 country report reveals the top messaging apps in 2015 for each market and more.
As Facebook battles for leadership, the real battle is now for what market? The 'Social Media Phase of the Internet' has ended, says Fred Wilson and Messaging is the new social media. With the masses moving away from social networks, how are people staying in touch?
We surveyed 2,500 smartphone users (both Android and iPhone) in 5 countries to try and understand whether any monopolistic giants have emerged, and what drives people to use one messaging app over another. The countries we covered were US, UK, Germany, Japan and China - the world's 5 biggest economies.
