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And now for the real news: Tech shopping bonanza starts today



The third edition of Gitex Shopper Spring opens its doors today with exclusive show offers and promotions on more than 30,000 gadgets by power retailers.


Dubai – The third edition of Gitex Shopper Spring opens its doors today with exclusive show offers and promotions on more than 30,000 gadgets by power retailers.


The co-located Shopper Smart Living will also open its doors tomorrow, focusing on the latest in home and lifestyle appliances, lighting, security and energy conservation systems, white goods and more. The biannual event runs until April 4 and offer shoppers unbeatable deals on everything from LED and HD TVs, to smartphones, tablets and even USB devices. High-end brands will be made affordable through great prices and countless bundle offers from over 100 big name brands and retailers, including E-City, Emax, Jacky’s Electronics, Jumbo Electronics, Obi Mobiles, Plug Ins, Sharaf DG and Samsung Gulf.


Additional to the endless number of bargains on offer, visitors will also have the chance to win more prizes and giveaways than ever. A range of Shop, Visit and Scratch and Win promotions will add to the excitement, with one lucky shopper winning a Mitsubishi Pajero Elite just by visiting the show. Also up for grabs are solid bars of gold, Emax vouchers and a wide range of Samsung products from S4 smartphones and tablets, to microwave ovens, vacuum cleaners, printers and monitors.


“Gitex Shopper Spring was originally established to meet the growing demand for the latest tech gadgets and consumer electronics and has since grown into a key retail platform for retailers to showcase and launch the widest range of products, win new customers and gain insight on current and future consumer trends,” said Trixie LohMirmand, senior vice-president at the Dubai World Trade Centre.


In addition to deals, promotions and prizes big brands are unveiling new technologies and products for the first time in the UAE. Samsung Gulf Electronics is showcasing the latest technologies to consumers at the show. The newly-launched Samsung Galaxy S6 and Samsung Galaxy S6 Edge are also a feast for the eyes.


Microsoft Devices has announced the debut of the Lumia 640 XL at the event. The device, upgradeable to Windows 10, will be available at Dh799 across key retail partners and various participating outlets at the show.


Obi Mobiles, the new venture by veteran marketer and former Apple CEO John Sculley, is set to showcase its range of smartphones at the event. As a promotion partner for the event, Obi Mobiles will be offering consumers incredible deals of up to 40 per cent to 50 per cent off on Obi devices, as well as a variety of value-added product bundles with accessories, two phones for the price of one, accessories and vouchers.


Jacky’s Electronics is offering visitors an exclusive opportunity to win their dream vacation to any of the world’s most desired holiday destinations at Gitex Shopper. Lucky visitors purchasing products worth Dh499 at Jacky’s and Lenovo stand, as well as at Jacky’s outlets, will have a chance to win a dream vacation worth Dh25,000.


“Gitex Shopper has become a key leverage of the tech retail and a main revenue generator for retailers,” said Neelesh Bhatnagar, CEO of Emax. “This Gitex, we are doubling the size of our stand, to be the show’s largest in order to cater efficiently and conveniently to the huge number of visitors expected from the UAE and the region. We will also be displaying our wide range of home appliances, this Gitex with incredible deals.”


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