7 Trainer Brands You Need To Watch This Year
Since sportswear and fashion’s tryst resulted in the birth of stylish leisurewear, we’ve started to swap rigid tailoring for a more comfortable, casual type of cool.
Brands across the board have embraced the dressed-down movement, with even the most revered names in luxury fashion dipping their toes into the proverbial sea of stylised trainers – here’s looking at you, Tom Ford.
But what does that mean for the old-school sneaker labels known exclusively for their beautifully formed kicks? It means it’s time to step up the game, or get swallowed by the tide. These next seven brands are doing the former, so it would be wise to keep them on your radar for the foreseeable future.
1. adidas
Let’s kick off with a familiar face, shall we?
It’s very much the time of the Three Stripes currently, with adidas’ new silhouettes, reworked classics and limited edition collaborations proving they’re one of the most exciting brands there is right now.
That’s without even mentioning its Kanye collaboration. The Yeezy 750 Boosts were released in February of this year, proving to be ‘god level’ popular and selling out in minutes. The fast-approaching clothing line will likely follow suit, but ‘Ye isn’t the only string to adidas’ bow.
The Tubular has been, and continues to be, reworked in fresh new colour ways and designs, while a number of other classics from the German giant are being revamped and revitalised for the modern market. Stan Smiths are still the pre-eminent white leather trainer, although the Superstar is very much back on our radar, and our feet.
Add to that on-going collaborative efforts with the likes of Pharrell, Neighbourhood and Raf Simons, to name but a few, and it’s no wonder so many of us have been taking the stripes over the swoosh lately.
