Online shopping gains popularity: MasterCard
Top categories for online spending include airlines, travel and hotels, followed by shopping for home appliances and clothing.
Dubai — MasterCard has released the results of its Online Shopping Behaviour study that indicates online shopping has increased gradually over the last two years, with local websites, such as Souq.com, emerging as a popular choice by shoppers.
According to the study, a whopping 83 per cent of UAE residents had made a purchase online during the three months prior to the study being conducted and four out of five respondents said they were satisfied with the process.
Top categories for online spending include airlines, travel and hotels, followed by shopping for home appliances and clothing.
“Online is quickly becoming the norm for more shoppers in the UAE due to the high level of awareness amongst consumers about the convenience, speed and safety of their transactions. They are adopting new technologies, such as MasterPass, which allows consumers to store all their MasterCard or other branded payment card information, as well as shipping and billing address details, securely in one place. This gives them the ability to make online payments quickly, with a single click, tap or touch of the MasterPass button at checkout,” said Aaron Oliver, head of emerging payments – Middle East and Africa, MasterCard.
