Jumbo opens revamped outlet
UAE-based electronics retailer Jumbo has re-launched its Mall of the Emirates store with a fresh, new format designed to take the customer experience to the next level. The 27,000 sqft newly revamped Jumbo retail store features a clutter-free layout to facilitate easy navigation between product categories, designed as a space that encourages customers to browse and explore consumer electronics at leisure.
“Jumbo is a pioneer in organised retail in the region, and we have been improving our in-store and online offerings consistently to create industry-best retail experiences that appeal to the region’s international consumer base. We think ahead to keep up with customer preferences in a highly competitive consumer electronics retail segment,” says Nadeem Khanzadah, head – omnichannel retail, Jumbo Group.
Jumbo’s newly formatted store differentiates with elements that enable seamless customer experiences. Using colour-coded wall fixtures and easily spottable signage, the store is also sectioned to allow fluid accessibility between main products and related accessories. The displays are ergonomically designed, keeping in mind the way people interact with products. For example, the televisions on offer are set up in a tiered display, at heights and angles that match the television-viewing experience at home.
“There is a lot more that goes into store planning than what meets the eye. Studies by McKinsey show that improving store formats can increase customer sales by 20-to-30%. With this new layout, we have segmented the display to intuitively guide customers to the most in-demand products, as well as created special experience zones for products that need more time and space for customers to come to a buying decision. The key words here are proximity and convenience, along with an environment where customers don’t need to be rushed through their browsing or purchase,” explains Khanzadah.
