Sharaf DG collaborates with Euronics
Dubai-based Sharaf DG has collaborated with Euronics, one of Europe’s leading independent consumer electronics retailers’ organisation manages over 10,000 retail outlets across 31 countries. It is the only partner in the Gulf region to have joined hands with Euronics.
This will enable Sharaf DG to bring new products to the region much faster as Euronics gets exclusive products to be launched much faster than the regional launch owing to strong partnerships with major manufacturers and exchange of knowhow on application of latest technologies as well as best practices from top international retailers.
“Our focus is on providing profitable growth through strong ties with key players in the industry,” says Hans Carpels, president of Euronics International. “The MENA region is evolving much faster than Europe and is expected to be the fastest growing region in consumer electronics over the next five years. And we plan to open outlets in other Gulf countries soon.”
