Fashion retailer plans $54m expansion across Gulf region
UAE-based fashion retailer SANA has announced plans to expand its store network across the Gulf over the next five years.
The retailer said in a statement that it is aiming to become one of the largest value retail fashion brands in the Middle East with a network of 100 stores.
SANA's current geographical network includes 16 stores across UAE, Qatar, Oman and Bahrain with nine more expected to open by mid-2015.
The fashion brand has announced an initial investment of AED200 million ($54.4 million) over the course of the next two years to expand its number of shops as well as undertaking a renovation programme.
"After months of research, planning, deliberations and financial planning, the decision to refresh SANA and to embark on this massive expansion plan was undertaken with a clear objective of re-establishing us as one of the largest value fashion retail networks in the region," said Shivam Sharma, CEO of SANA.
"Our success over the years has been our focus and commitment towards offering quality products at value price... Our key focus is on keeping the retail model simple and cost-effective allowing us to pass the benefit to the customer."
