Facebook On iPhone launches "Instant Articles"
Instant Articles will let stories load more than 10 times faster than standard mobile web articles and will include content from publishers such as the New York Times, BuzzFeed and National Geographic. - Photo by Facebook
Washington: Facebook Inc has tied up with nine news publishers to launch 'Instant Articles' that will let them publish articles directly to the social network's mobile news feeds. Instant Articles will let stories load more than 10 times faster than standard mobile web articles and will include content from publishers such as the New York Times, BuzzFeed and National Geographic, Facebook said in a blog post on its website. (http://bit.ly/1EClunw) "Instant Articles is launching on Facebook for iPhone with a special set of stories published by The New York Times, BuzzFeed, National Geographic, NBC and The Atlantic," Michael Reckhow, Facebook Product Manager wrote in the blog post. The other launch partners for Instant Articles are The Guardian, BBC News, Spiegel and Bild, Facebook said. We will continue developing Instant Articles with our partners over the coming months and will listen to feedback from readers to help us improve the experience, he noted. "Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models," said Facebook Chief Product Officer Chris Cox. The news publishers can either sell and embed advertisements in the articles and keep all of the revenue, or allow Facebook to sell ads. The Internet social networking company will also let the news companies track data and traffic through comScore and other analytics tools.
