9 ADVANCED TACTICS FOR PROMOTING YOUR YOUTUBE CHANNEL AND INCREASING SUBSCRIBERS
As much as I love using beautiful video players like Wistia’s for business hosting, YouTube is a channel for growth you simply cannot ignore. So stop forgetting about the little fact that YouTube is the second largest search engine in the world and get serious about promoting your channel and your videos. It’s not rocket science but it’s not going to happen on its own. The fact that 300 hours of video are uploaded to YouTube every minute means you have just a bit of competition. Here are 9 tactics that will give you the best chance to rise above the noise.
1. CREATE GREAT CUSTOM THUMBNAILS
You have a split second of a viewer’s attention as they are deciding which video to watch. Other than your video’s title, your thumbnail is critical for enticing that click. Don’t miss this opportunity to design an image that reinforces what your video is all about. VICE’s use of thumbnail optimization led to a promotion on YouTube’s homepage, and one of their most popular videos to date:
