10 French Menswear Brands You Need To Know
The appeal of French style is everlasting, and with good reason. Bringing together glamour, finesse and sophistication, the country is famed for its considered design approach that continually favours quality over quantity.
While some may picture France’s fashion scene as one dominated by high-end design houses and luxury garments, the rise of youth-focussed brands and contemporary boutiques over the past few years has taken French menswear from aspirational to accessible.
We’ve recently rounded up the best Riviera-inspired pieces on a budget, as well as those all-important style lessons we’ve learned from the French, so now it’s time to get clued up on the country’s 10 lesser-known labels that deserve their spot in your wardrobe.
1. A.P.C.
Founded in 1987, A.P.C. (short for Atelier de Production et de Création) quickly made its mark on the industry thanks to its modern approach and pared-back urban menswear.
Designed for the stylish man about town, the Parisian brand’s minimalist aesthetic has earned it worldwide acclaim, becoming a go-to label for simple, high quality everyday pieces.
Available at apc.fr, Mr Porter and END clothing.
