Men's Affordable Riviera Style Essentials
While modern Riviera style is inspired by the resort wear synonymous with the first wave of upwardly mobile holiday makers to descend on the Côte d’Azur during the roaring twenties – and continues to typify the uniform of the French Riviera’s rich and famous to this day – you don’t have to spend the earth to achieve this timeless, elegant and sophisticated aesthetic.
Below we show you how to achieve a champagne wardrobe on a lemonade budget.
The Linen Blazer
The first addition to any self-respecting Riviera-inspired wardrobe should be a linen blazer. It’s the outerwear of choice for well-heeled island hoppers with a penchant for classic seaside style – and for good reason.
In an unlined, lightweight construction, throwing one on over your outfit is the easiest way to elevate your look and build a barrier between your pasty British skin and the Mediterranean sun.
Go for something in a relaxed, contemporary fit and eschew dark shades in favour of neutral tones that reflect, rather than absorb, light.
