Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content - #infographic
With so many guides and great practical examples, it’s strange how bloggers continue making common mistakes that are wasting the time of their audience. If you go through different blogs from a niche you’re interested in, you’ll find some awesome posts, but you’ll have to admit that the below-average ones prevail. Do you want to make sure that the post you just wrote will get the right kind of attention? Here are 10 things you ought to do before hitting publish:
1. Make sure the post is well-structured
No, this is not an academic essay and you don’t have to group the arguments in five paragraphs, but you do need to think about the anatomy of your blog post. The reason for that is simple: if a visitor sees chaotic text with unbalanced paragraphs with no headlines, he will bounce off before reading the title. Before publishing the post, make sure it’s attractive for the eye. SalesForce offers a great scheme on how the perfect blog post should look like.
2. Choose the right category
Although you can expand your point of view (this is your own site after all), you should always remember the reasons why your audience comes to you. Create different categories on your blog and make sure they make sense regarding the overall strategy. Before publishing your new post, list it under the appropriate category, so your visitors will probably be interested in the other articles in that section.
3. Are you on schedule?
You probably didn’t expect you would have to tame your free spirit when you started blogging, did you? Nevertheless, it is important to create an editorial calendar and stick to the plan if you want to keep your readers happy and grow your blog traffic. CoSchedule is a great content marketing editorial calendar that will help you plan the posts and stay on track with the publishing. Here's an infographic from CoSchedule team illustrating how to publish more consistent content that will help you grow a successful blog.
4. Write a catchy description
This one is not for your readers; it’s for Google. Each of your posts needs a description of up to 160 characters, which will convey the essence of its content. Sure, your posts can get published without meta descriptions, but that will leave the search engine with the first 160 characters on the page. In reality, this type of description seems meaningless in the search results. Google SERP Snippet Optimization Tool will help you create titles and descriptions with perfect length.
5. Optimize for search engines
