Tapeàl’oeil opens new store at Mall of the Emirates
French children’s fashion brand Tapeàl’oeil, exclusively distributed in the region by Jawad Business Group, opened its flagship store at Mall of the Emirates located at level one, opposite Ski Dubai. Tapeàl’oeil CEO Joannes Soenen and Imteyaz Khan, general manager, fashion and footwear division of Jawad Business Group inaugurated the store.
“We are pleased to launch our brand new store, which is the largest in the region, at Mall of the Emirates. At our new store, we aim to provide our customers with edgy and fashionable collections at great prices. Our store is amongst those, which are digitally smart and we are very much in tune with those within our stores and also within the social media world,” says Soenen.
“At Jawad, we share the same values as Tapeàl’oeil. Our aim is to bring a different fashion style and sense to the region. The French fashion sense usually appeals to all as it is high in quality and more in variety suiting each child, building their personality on the whole,” Khan adds.
The brand aims to expand its reach across the region offering trendy, appealing and fun-fashion wear for newborns and children aged up to 14 years. In the UAE, Tapeàl’oeil stores are located in Al Wahda Mall, Marina Mall, Mushriff Mall and Dalma Mall in Abu Dhabi; Bawadi Mall in Al Ain; The Dubai Mall, City Centre Mirdif and Arabian Centre in Dubai; and Mega Mall in Sharjah.
