Starbucks partners with media giant for mobile news offering
Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members. These customers will also have the opportunity to earn Starbucks loyalty points through paid digital and print subscriptions to The New York Times. Beginning in the first half of 2016, as part of this Starbucks digital news experience, the daily and weekend briefings from The New York Times will be delivered to My Starbucks Rewards loyalty members through the Starbucks mobile app, as well as other relevant articles from The Timesrecommended by Starbucks. Additional articles recommended by Starbucks will come from other media sources over time. “We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day,” said Howard Schultz, chairman and CEO of Starbucks. “Our relationship with The New York Times is the perfect example of bringing this vision to life. We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.” Free digital access to 15 articles per day on NYTimes.com is currently available in many U.S.-based Starbucks stores through the Starbucks Digital Network. The New York Times newspaper is also widely distributed in Starbucks stores across the country.
