Survey: More than half of smartphone users have this OS
Pittsburgh – Retailers wondering which smartphone operating systems they should support with their mobile and omnichannel programs can reach more than half of all users with a single OS. In the second quarter of 2015, 52% of all smartphone shoppers used iOS 8, according to the Branding Brand Mobile Commerce Index. iOS 8 also generated 56% of all smartphone revenue in second quarter 2015. The report also reveals that smartphone users are adopting Android's latest operating system Lollipop. In the second quarter, Lollipop accounted for 32% of all Android smartphone visits, a 225% increase compared to 4% in the previous quarter. Lollipop was also responsible for 39% of all Android smartphone revenue, a 600% increase compared to 2% in the first quarter. In total, the 100 sampled mobile sites produced 295 million visits and $236 million in revenue from April-June 2015.
