Mall of Qatar is to feature new laser projectors
Mall of Qatar, described as the region's largest leisure, entertainment and shopping complex which will opens its doors in Doha in early 2016, will premiere the Middle East's first laser-illuminated projectors in its 19-screen CinemaCity complex. The announcement was made at Cine Europe 2015 in Barcelona, the major European cinema trade show. The laser-illuminated projectors by digital cinema leader Barco are to be installed in the Mall of Qatar by CinemaCity, part of the World Media Holding group. Barco will also be providing more Alchemy digital cinema projectors at a later stage. Rony Mourani, general manager of Mall of Qatar, said: "With the debut of these laser-illuminated projectors in Doha, moviegoers will be able to experience feature films as never before." CinemaCity will equip the 19-screen cinema complex in the Mall of Qatar with one Barco DP4K-30L and four of Barco's DP4K-22L laser flagship projectors. Part of the latest laser range, the 22L and the 30L laser-illuminated projectors provide the perfect projection solution for medium-sized screens. CEO of World Media Holding, the Middle East's fastest growing cinema development company, Hammad Atassi said: "From a luxurious foyer and lobby, easy access and great food through to super comfortable chairs and the latest visual and audio technologies: everything about our cinemas is designed for the enjoyment of our guests." Wim Buyens, Barco's head of entertainment, agreed: "It's just fantastic that our laser-illuminated projectors will help the trendsetting CinemaCity to deliver a cinema experience that has not been seen in the Middle East before. Laser-illuminated projection is simply indispensable for cinema operators who want to take movie going to the next level."
