LMRC Market Watch
Marketing
Dec 29, 2015
Four marketing strategies most Indian online retailers are missing out on
Internatioinal, Your Story, N.2119
Smart online retailers have a lot on their minds these days, whether it is how to personalise the shopping experience for each user, how to improve the search functionality on their site to make it faster and more precise, or how to optimise the structure of their website.
Dec 29, 2015
The 10 biggest marketing stories of 2015
Internatioinal, Business Day, N.2118
t has been a tumultuous year for marketers – some winners, some losers and plenty of drama. Here are the 10 most significant marketing events of the past year.
Read more: http://www.smh.com.au/business/media-and-marketing/the-10-biggest-marketing-stories-of-2015-20151217-glpyan.html#ixzz3voF9Dnmy
Follow us: @smh on Twitter | sydneymorningherald on Facebook
Dec 28, 2015
A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
Internatioinal, Marketing Land, N.2115
From Google's mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers in 2015. Check out what caught our readers' attention.
Dec 28, 2015
7 Marketing Resolutions To Make As The Year Ends
Internatioinal, Forbes, N.2114
Most of us are going to be making at least one or two resolutions pretty soon. Mine involve weight loss, of course and my beloved Philadelphia Eagles – it’s a long story. It’s just that time of year. Whether for business or personal improvement, making goals and resolutions is a crucial step towards improving anything.
Dec 28, 2015
These 5 marketing tech trends will be huge in 2016
Internatioinal, VB, N.2112
It’s been an exciting year for marketing tech. The space is maturing rapidly and money continues to flow in from the investment community. And if 2015 was good, 2016 will be even better as the space continues to evolve and mature.
Dec 27, 2015
2016 Marketing Trends
Internatioinal, B2b, N.2111
There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion.
Read more at http://www.business2community.com/marketing/2016-marketing-trends-01410446#RLTWBDayvRPuPWjf.99
Dec 27, 2015
How to Use Influencer Marketing for Your Retail Business
Internatioinal, Small Business Trends, N.2110
One of the hottest marketing trends for the coming year is something called “influencer marketing.” Basically, influencer marketing means working with influencers — people who have a large social media and/or real-life following and are able to influence their followers’ purchasing decisions.
Dec 25, 2015
Apprikot signs strategic agreement with Kooora.com to develop mobile application
Internatioinal, Ame Info, N.2105
Apprikot; an emerging mobile applications and Web solutions developer offering B2B and B2C products and services in regional and international markets, has recently signed a strategic agreement with Kooora.com, the largest sports portal in the Arab world. - See more at: http://ameinfo.com/technology/it/software/apprikot-signs-strategic-agreement-with-kooora-com-to-develop-mobile-application/#sthash.YGdhWZrq.dpuf
Dec 24, 2015
The Impacts of Donald Trump's Marketing Campaign
Internatioinal, Forbes, N.2102
Last week, an article on Forbes asked if Donald Trump could “spook” financial markets in 2016. It stated that Trump could possibly be a main cause of volatility in the financial markets during the first part of the New Year.
Dec 23, 2015
How persona-based marketing will unlock the next level in mobile games
Internatioinal, VB, N.2101
Even within the rapidly growing world of technology, mobile gaming is impressively popular, posting awe-inspiring numbers in terms of growth and revenues. Mobile games have further demonstrated their value by achieving industry-leading on-boarding and conversion numbers.
Dec 23, 2015
Five online marketing predictions for 2016
Internatioinal, Kaleej Times, N.2099
Marketing in 2015 moved fast - and it felt like every week a new update, a new piece of hardware, new software, new start-ups or a new tool was released. It is an exciting world for anyone who is keen to stay up-to-date on the latest trends, and 2016 appears set to continue at a similar pace.
Dec 22, 2015
Looking Back at 2015 Content Marketing Trends
Internatioinal, Social Times, N.2209
Earlier this year, content marketers expected to increase their budgets, expand their offerings, and deepen their commitment to content marketing. Almost 30 percent expected content marketing to be their most important tactic in 2015.
Dec 22, 2015
New Study Suggests Top B2B Marketing Strategies for 2016
Internatioinal, Content Standard, N.2098
The year is coming to a close, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off Q1’s marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways.
Dec 22, 2015
Content Marketing: Build Your Story to Engage Prospects
Internatioinal, Practical ecommerce, N.2097
Storytelling is an important part of modern content marketing. But writing good stories that engage prospects is an art that challenges some small business marketers. How do you write a good story?
Dec 22, 2015
What is data driven digital marketing?
Internatioinal, Examiner.com, N.2053
What is digital marketing really all about? Ask some people and you’d think it was like looking into a crystal ball or trying to tell the future in the shapes floating on your morning coffee. Try to explain that digital marketing is more a science than an art and you might get blank stares.
Dec 21, 2015
Study Reveals 8 Tips on How to Influence Behavior With Personalized Content
Internatioinal, Content Marketing, N.2052
How do you make effective, engaging content that gets people to take action? Take some lessons from Carlos Abler, leader of content marketing strategy for 3M Global eTransformation. At theIntelligent Content Conference, Carlos demonstrated how personalized content can not only change behavior but also transform lives.
Dec 21, 2015
The marketing savvy powering TripAdvisor's global growth
Internatioinal, Mashable, N.2051
TripAdvisor knows a thing or two about growth. In 2014, the world’s largest travel site saw 1.246 billion in revenue, an increase of 32% over 2013. The company's product offering has expanded too. TripAdvisor’s Instant Booking Platform has growing steadily since its rollout in 2014; Priceline’s Booking.com was recently added to its roster of participants.
Dec 20, 2015
The Importance Of SEO In Omni-Channel Marketing: Part 1
Internatioinal, Search engine land, N.2050
Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he didn’t score a field goal in four games at the knockout stage — and his team lost in the finals!
Dec 20, 2015
3 Content Marketing Assets Every Salesperson Should Keep in Their Back Pocket for 2016
Internatioinal, Huff Post Business, N.2048
Technology research firm, Gartner, Inc. defines content marketing as the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through content management systems, media platforms, and the social graph. The very definition proves there are a wide variety of content assets available for use today.
Dec 14, 2015
Marketing to Diverse Audiences for a Happy Holiday Retail Season
Internatioinal, Huff Post BusinessN.1903
Every consumer loves a good deal - almost 300 million combined shoppers on Black Friday and Cyber Monday spending $11 billion don't lie - but still, not every consumer shops the same way, or even at the same time during the holiday retail season. Sure, the last Friday of November and first Monday of December bring huge sales for retailers due to slashed prices and door busters, but what about the remaining 23 shopping days before Christmas?
Dec 08, 2015
Why Marketing is a Big Trend in 2016
Internatioinal. B2C N.1804
In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.
Dec 08, 2015
4 Questions Marketers Must Answer To Extend Holiday Sales Success
Internatioinal. Marketing Land N.1803
Columnist John Donnelly III discusses how brands can use social media insights from the busy holiday shopping season to help guide their marketing strategy for the upcoming year and beyond.
Dec 08, 2015
A Look Inside: What Will Be the Big Online Marketing Trends for 2016?
Internatioinal. Business.com N.1802
It's time to assess what happened in the online world in 2015.
We need to start looking towards the trends that we can expect to see in the coming year.
Without further ado, here are my predictions for the dominating search engines, changes in mobile traffic, and the forecasted trends for social networks such as Instagram and Youtube.
Dec 08, 2015
Effective Marketing Is About Creating a Movement, Not Selling a Product
Internatioinal. Entrepreneur N.1801
Kegan Schouwenburg is the co-founder and CEO of SOLS, a company that creates 3-D printed orthotic insoles.
She's also a storyteller. A large part of SOLS marketing consists of providing a platform for individuals to share how their lives are improved by SOLS' insoles.
Dec 08, 2015
The seven deadly sins of mobile marketing automation
Internatioinal. VP N.1800
Get critical tips on how mobile marketing automation is giving forward-thinking companies the competitive edge in mobile. Join the CMO of RetailMeNot Marissa Tarelton and VB analyst Stewart Rogers as they crack into the seven deadly sins of mobile marketing automation.
Dec 08, 2015
6 Content-Marketing Lessons 'Inside Out' Can Teach Us
Internatioinal. Content Marketing N.1799
Disney Pixar’s "Inside Out" is a classic that entertains children and adults alike.
The movie provides a unique perspective on the importance of memories and the vital role that emotions play. The sophisticated handling of themes keeps even adults enthralled throughout the film.
Dec 06, 2015
Opinion: Developing strong brands for the Middle East
Internatioinal. Kipp Reports N.1711
By Mohammed El Hijazi, managing director of Brand Creative
Today’s market, for any given industry, is at its competitive peak.
In fact, success rates can seem disheartening, with 50 per cent of businesses failing within their first five years and 24 per cent of Fortune 1000 companies from 1995 no longer existing.
Nov 29, 2015
Get that marketing spiel to be pitch perfect
Source: Gulf News N.1649
Digital marketing, including using content creation and social media, have opened up incredible opportunities for small businesses to reach, communicate and connect with potential customers. With the ability to reach a large number of customers at once at a low cost, digital marketing is a very attractive tactic for these entrepreneurs.
Nov 29, 2015
Deck Your Halls With Holiday Social Media Marketing
Source: ForbesN.1650
Turkeys, Christmas trees, menorahs and wrapping paper are all things we will be needing very soon. That’s because we are now preparing to enter the busiest time of the year for many retail and eCommerce companies. That’s right, the holidays are upon us all and now is the time to begin your annual holiday marketing campaigns.
Nov 28, 2015
Centrepoint wins gold for its innovative retail strategies and marketing campaigns
UAE, Zawya N.1710
Dubai, 29th November 2015: 2015 has been a milestone year for Centrepoint as the region's largest family fashion retailer wins gold at the most prestigious regional award ceremonies, bagging prizes for for its retail and marketing success. The region's largest family fashion retailer has won gold at both the ICSC 2015 MENA Shopping Centre and Retailer Awards and the prestigious Images RetailME Awards.
Nov 28, 2015
Meltwater to highlight brand building in the digital age at Saudi Marketing Conference
Source: Zawya N.1620
Dubai, UAE: Saudi Marketing Conference, which brings together leading experts in Marketing, Sales, Media and Social Media to discuss global changes and challenges in the marketing world, will take place from November 29-30 in Riyadh. At the third edition of the highly anticipated event, global media intelligence firm Meltwater will host a workshop on how marketers can elevate their brand in the digital age.
Nov 27, 2015
Digital Marketing: Capitalizing on content in 2016
Source: The 5abette N.1678
Here’s a little digital marketing heresy you won’t hear very often: Sometimes the newest, freshest content isn’t the best (ducking to avoid rotten tomatoes hurled by my SEO friends).
Sometimes last year’s (and even older) content can be new again — if you have existing, quality content to pull from and you know how to use it.
Nov 24, 2015
16-Step Blueprint to Master Your Digital Marketing in 2016
international, online Marketing, N.1647
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.
“Most people overestimate what they can do in one year and underestimate what they can do in 10 years.”
Nov 23, 2015
6 Very Expensive Marketing Mistakes You Need to Avoid
Source: Entrepreneur N. 1541
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.
Nov 22, 2015
Visa marketing exec shares how innovation is transforming the payment space
Source: Mashable N. 1540
The credit card and payment space is in flux. Consumers want the newest technology and the most efficient shopping experience, merchants seek more seamless checkouts and both parties demand increased data security.
It's in this frenzied state that Visa is innovating like never before, reminding us that first and foremost, it's a technology company.
Nov 22, 2015
Surprise: This is biggest influence on customers’ decisions to buy
Source: Customer Experience Insight N. 1539
Ever order a sandwich because your friend or spouse did, and it just sounded good? That simple act could be the best lesson you’ve ever had in why customers buy — and how you can get them to buy more.
Companies sink dollars and resources into surveys, gathering data and analyzing all of it. They measure every touch point and ask customers what they think after nearly every transaction.
Nov 22, 2015
7 Cost Effective Marketing Strategies For Growing A New Brand
Source: Forbes N. 1538
In marketing your brand, it’s important to find a balance between the cost and the results. Particularly for a new brand that’s trying to grow, the goal is to maximize your ROI, by finding the most effective strategies for the least amount of money. Here are some of the best and most cost-effective marketing strategies to explore.
Nov 22, 2015
How Marketers Can Personalize at Scale
Source: Harvard Business Review N. 1537
Marketing has entered its “uncanny valley” moment. That term was first used to describe the deep unease people feel when a robot or computer-generated human facsimile nearly succeeds in passing itself off as the real deal. It may walk like a person and talk like a person, but without the nuance, context, and tone that make for real engagement, what’s left rings false. And that’s off-putting.
Nov 22, 2015
Find out how today's hottest marketing and advertising execs are shaping their industries at IGNITION 2015
Source: Business Insider N. 1536
At a time when ad blocking is being seen as a growing threat, many marketers and advertisers are scrambling to find innovative ways to move beyond the banner in order to engage digital audiences.
Nov 22, 2015
Consumer and retail news: 10 things you need to know today
Source: Business Insider N. 1535
Target announced today its strongest Cyber Week offers ever — including 15 percent offTarget.com sitewide on Cyber Monday. The sitewide offer marks the first time Target has discounted virtually everything onTarget.com. In addition, Target will offer a host of e-doorbusters on Cyber Monday, as well as steep discounts within key departments like apparel and toys.
Nov 22, 2015
How the QSR industry is leveraging mobile data in APAC
Source: Marketing N. 1534
The adoption of mobile as a marketing tool is increasing across verticals, particularly within the Quick Service Restaurant (QSR) industry. As “out of home” food and drink consumption grows, presence in areas with high population density such as malls and business districts becomes vital.
Nov 21, 2015
Is your marketing aimed at creating habits?
Source: Your Story N. 1510
“40 to 45 per cent of what we do everyday are not behaviours. They are actually just habits playing out,” says habit expert Charles Duhigg. No wonder then, that creating a habit is such a prized and difficult goal for every marketer.
Nov 20, 2015
Is Video Marketing the New King of Content?
Source: TECHCO N. 1506
ntent is king for marketers; however, while content is king it isn’t the only part of the equation – the type of content matters. Video content and video marketing seems to have reigned supreme. More and more companies are now putting all their efforts into producing video content.
Nov 19, 2015
The Five Marketing Trends CMOs Can No Longer Ignore In 2016
Source: Forbes N. 1509
Many have been discussed for a while, talked about in general terms as real changes on the horizon for marketers. But these “hot trends” are no longer mere expectations—they’re here now, some experts contend, and will only solidify as practice in 2016. So what are the hottest marketing trends right now, the ones that will only get hotter in 2016? The ones CMOs had better pay attention to, lest they forfeit competitive advantage?
Nov 18, 2015
The ‘M’ word in fuel marketing is not ‘mileage.’ It’s ‘millennials’
Source: Platts N. 1505
Millennials are today’s low-hanging fruit for a joke. I’m guilty. A few weeks ago at a party, discussion turned to their sense of entitlement. The office gets pizza. The millennial gets a salad. The office gets the local donut chain. The millennial wants Krispy Kreme. A friend who, like me, is about 20 years older than the people we were unfairly criticizing behind their backs noted, “It’s all the trophies.” I laughed. We all did.
Nov 17, 2015
Are Sponsored Social Posts the Most Effective Marketing Channel?
Source: E-marketing N. 1504
Usage and effectiveness of social ads have also increased
Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey.
Nov 16, 2015
Why Brands Need More Continuity Between Marketing, Sales And Customer Service
Source: Forbes N. 1507
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met.
Nov 16, 2015
RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year
Source: AD Age N. 1503
Hotwire PR Study Finds Companies Will Target On Passion, Not Numbers
In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions,
Nov 15, 2015
10 guidelines for your content marketing in 2016 – 2017
Source: Customer Think N. 1429
Content marketing has been around for years now. Facebook created an urgency for companies to invest in content marketing. Even though content marketing is a hype, most companies invest in content marketing because they ‘have to’. Or because they want to score a ‘big hit’.
Nov 15, 2015
Marketing Gold To Be Mined From Social Media Images
Source: Forbes N. 1419
A picture’s worth a thousand words, right? In social media, it may be worth a lot more.
One of the key features in Oracle Social Cloud’s social relationship management (SRM) toolset is the ability to “listen” to myriad social media,,,,
Nov 15, 2015
What you missed in Cloud: Smarter marketing
Source: Silicon Angle N. 1418
Marketing providers managed to hold onto the cloud spotlight last week thanks to a series of major product updates offering to help sales professionals take better advantage of the software-as-a-service model. Demandbase Inc.
Nov 14, 2015
Data science and predictive marketing: Using numbers to draw the future (webinar)
Source: VB N. 1417
Numbers. Numbers. Numbers. If there’s one thing a marketer needs to be good at, it’s staring at a lot of numbers — browsing the latest statistics of his client’s audience; noticing key patterns among the most engaging users; observing any crucial loss during the time period;
Nov 14, 2015
Content Marketing Trends in 2015 – What We’ve Seen
Source: Business 2Community N. 1415
We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect with their users. In fact, 98% of marketers surveyed now say content marketing is core to their marketing strategies.
