LMRC Market Watch
Marketing
Feb 24, 2016
249Labs Releases Open Lantern to Boost Marketing Technology Strategies for Business Users
Internatioinal, Martech Advisor, N.3197
249Labs Inc., a marketing technology start-up that specializes in catering to marketing technology needs of large corporate customers, has announced the release of Open Lantern, a free and web-based product to manage enterprise technology.
Feb 24, 2016
3 cheap marketing ideas for businesses on a budget
Internatioinal, Rigester star, N.3148
Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.
Feb 22, 2016
The shift from real-time to right time marketing – How to drive real-time connections with today’s prospects
Internatioinal, B2B Marketing, N.3143
The definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. - See more at: https://www.b2bmarketing.net/resources/blog/shift-real-time-right-time-marketing-how-drive-real-time-connections-todays-prospects#sthash.TCLDVpJF.dpuf
Feb 16, 2016
3 ways to earn my marketing budget
Internatioinal, I Media Connection, N.3141
As I act as the digital marketing arbiter between my clients and the digital marketing landscape, my team and I play a perpetual game to stay ahead of the latest products that will provide my client's business substantive gains. As such,
Read more at http://www.imediaconnection.com/content/39859.asp#LGXT2OgUDXRMP8si.99
Feb 15, 2016
The 5 absolute, must-do essentials of content marketing (webinar)
Internatioinal, VB, N.3140
Content marketing isn’t just another arrow in your quiver — our panel of top marketing professionals argue that when it’s used correctly, it’s a nuclear-grade weapon in the war for customer engagement and real ROI.
Feb 15, 2016
DON’T FORGET THE BASICS IN EMAIL MARKETING
Internatioinal, Chief Marketer, N.3136
Email marketing continues to deliver the highest return on investment across digital marketing channels— on average email raises $40 for every $1 spent. Here’s several important facts about email B2B and B2C marketers need to make the most of this vital channel.
Feb 15, 2016
Idiot-proofing content marketing in 3 steps
Internatioinal, Brafton, N.3135
It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into SEO, PPC and content marketing and have no idea why, or even how to measure the results. If you opened a new location for your business, wouldn’t you scrutinize its profitability six ways to Sunday?
Feb 15, 2016
The 5 Digital Marketing Terms to Boost Your Business
Internatioinal, B2C, N.3134
If you’re like most business owners, you’d rather be focused on offering the best real-time customer experience, then spending time on the intricacies of digital marketing trends. However, as your online reputation is now just as important as your real life street cred, maintaining a basic understanding of digital marketing is key
Read more at http://www.business2community.com/digital-marketing/5-digital-marketing-terms-boost-business-01455041#xOQu4Ti79Dk7E6ju.99
Feb 14, 2016
5 Questions You Should Answer If You Want Your Mobile Marketing to Work
Internatioinal, Add Week, N.3133
e it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands.
Feb 10, 2016
Top 3 tips to get more from email on Valentine's campaigns
Internatioinal, Biz Report, N.3037
On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns.
Feb 09, 2016
3 Ways To Kickstart Inbound Marketing In Any Organization
Internatioinal, Marketing Land, N.3035
I am an inbound marketer. I love everything about inbound – SEO, web optimization, content marketing, social media, I could go on and on. Right now, there’s a massive fistfight happening between the inbound and outbound marketing camps.
Read more at http://www.business2community.com/inbound-marketing/3-ways-kickstart-inbound-marketing-organization-01446672#x9yHZJG208hRI9Ex.99
Feb 09, 2016
3 Small Businesses That Are Killing it With Content Marketing
Internatioinal, B2C, N.3031
If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound marketing and content marketing. These phrases represent the most effective techniques in the current landscape of attracting traffic and converting that traffic into leads and then sales.
Read more at http://www.business2community.com/small-business/3-small-businesses-killing-content-marketing-01449828#s8bStiRLywF4xKLC.99
Feb 09, 2016
Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue
Internatioinal, Marketing Profs, N.3030
In 2016, we'll see an accelerated maturation of marketing analytics, with companies taking increasingly granular looks under the hood at how, where, and why marketing is driving revenue.
Read more: http://www.marketingprofs.com/opinions/2016/29310/marketing-analytics-trends-for-2016-where-how-and-why-marketing-drives-revenue#ixzz3zqJ1tKHS
Feb 09, 2016
How to Create an Inbound Marketing Strategy for SaaS Companies
Internatioinal, B2C, N.3029
If you belong to a B2B or B2C cloud-based companies, especially those in the software-as-a-service (SaaS) industry, you know how critical it is to get out in front of prospective customers during the fleeting decision-making stage.
Read more at http://www.business2community.com/inbound-marketing/create-inbound-marketing-strategy-saas-companies-01447167#KUfatAtySIoXsG0H.99
Feb 09, 2016
Avoid These Common B2B Content Marketing Mistakes
Internatioinal, Harvard Business Review, N.3027
B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process.
Feb 08, 2016
Content Marketing That Drives Conversions
Internatioinal, Word Stream, N.3025
Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers
Feb 02, 2016
4 new rules of food marketing
Internatioinal, I Media Connection, N.2922
The world of food marketing is constantly evolving, and just like the food and restaurant industry itself, shifts in trends and taste mean that a different approach needs to be taken to market them. Whether you are responsible for marketing a food product or a restaurant, you have no doubt seen some of the trends that are driving a shift in marketing strategies and tactics.
Read more at http://www.imediaconnection.com/content/39810.asp#multiview#Te0bwKahQKlqpMKT.99
Feb 01, 2016
IBM bets big on marketing biz with second creative agency acquisition in a week
Internatioinal, Silicon Republic, N.2920
Already the world’s largest provider of marketing services, IBM Corp.’s Interactive Experience business is about to grow bigger still. The vendor today announced that more than 300 additional workers will join its ranks in the coming months as part of the acquisition of Germany’s Aperto AG, the second independent creative agency that it’s picked up since the start of the year.
Feb 01, 2016
Make Content Marketing Effective: Choose the Right KPIs
Internatioinal, B2C, N.2917
According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year prior. Organizations are spending more of their marketing budgets on content marketing but aren’t proving its value.
Read more at http://www.business2community.com/content-marketing/make-content-marketing-effective-choose-right-kpis-01443735#QSy4gxaclaj3ueet.99
Jan 26, 2016
How Social Media Data Can Guide You Through The Advertising Odyssey
Internatioinal, Marketing Land, N.2842
Advertising and marketing professionals are taught that agency work is based on instinct, but research matters, too. Whether they’re crafting pitches, doing media planning or proving return on investment (ROI), agency teams need to understand where to start and how to proceed.
Jan 19, 2016
Marketing and Sales Alignment: How Great Companies Make It Happen
Internatioinal, Business 2 Community, N.2687
There is a lot hinging on the performance of your marketing and sales teams to successfully execute on their goals. Without a healthy pipeline, runway, and cash flow can dry up, preventing the business from investing in future growth, its’ current employees and product development.
Jan 18, 2016
Creating an Inbound Marketing Plan That Works
Internatioinal, Small Business Trends, N.2915
Inbound marketing is natural, sustainable, and produces measurable ROI (return on investment). As a startup with investors, or a small business with limited capital, inbound marketing just makes sense.
Jan 18, 2016
4 Content-Marketing Methods to Stay Above Your Competition
Internatioinal, Entrepreneur, N.2685
Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold.
Jan 17, 2016
What to consider before creating your next digital marketing strategy
Internatioinal, TNW, N.2913
Looking for ways to grow our customer or client bases, we turn to marketing and advertising as a way to generate interest and get our products or services out there to those who are the most likely to purchase.
Jan 15, 2016
5 Professional Services Marketing Trends to Watch in 2016
Internatioinal, Marketing Land, N.2909
There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that. Here is my take on marketing trends in professional services for the coming year.
Read more at http://www.business2community.com/strategy/5-professional-services-marketing-trends-watch-2016-01425300#gFAx5do7gWc6qhB9.99
Jan 13, 2016
A Guiding Light Into The Future Of Marketing
Internatioinal, TC, N.2907
The Consumer Electronics Show is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital.
Jan 13, 2016
Why the social media ‘buy button’ is still there, even though most never use it
Internatioinal, The Washington, N.2906
In the past year, there’s been a flurry of experimentation with “buy buttons,” a way for social-media sites to allow users to purchase cocktail dresses, throw blankets, candle-making kits and sundry other items from retailers without leaving the social network.
Jan 12, 2016
How Video Marketing Will Change the Game for Marketers in 2016
Internatioinal, Huff Post STYLE, N.2905
2015 was another pivotal year in the world of digital marketing. The rise of the connected customer has lead to countless innovations in mobile, social and engagement marketing strategies.
Jan 03, 2016
Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters
Internatioinal, Marketing Land, N.2317
What are the key questions mobile marketers should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level.
Jan 03, 2016
How To Start Your Own Content Marketing Business in 2016
Internatioinal, Forbes, N.2315
In the 1990′s and early 2000′s, many businesses looked to SEO agencies to drive traffic to their site. While SEO companies still exist in the 2010′s, you’ve probably noticed that another type of agency has become even more prevalent: the content marketing agency.
Jan 03, 2016
12 Smart Ways to Master Your Digital Marketing in 2016
Internatioinal, B2B, N.2308
With all the talk in the digital world today about digital marketing and how it helps online marketers and entrepreneurs quicken their business growth, one can’t overlook different approaches to master their digital marketing strategy.
Read more at http://www.business2community.com/brandviews/makesbridge/12-smart-ways-master-digital-marketing-2016-01417072#KQt8fsxm5Ord835z.99
Jan 03, 2016
11 B2B Marketing Trends and Predictions for 2016 Announced by Bop Design
Internatioinal, PR News Wire, N.2305
SAN DIEGO, Jan. 4, 2016 /PRNewswire/ -- Bop Design, a web design firm headquartered in San Diego, recently announced 11 trends and predictions of how B2B marketing will be changing in the upcoming year.
Jan 02, 2016
Startup Companies That Say They Do No Marketing Are Full of It
Internatioinal, B2B, N.2304
I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh.
Read more at http://www.business2community.com/startups/startup-companies-say-no-marketing-full-01414362#F6UhzzCEoTgqtoL7.99
Jan 02, 2016
What Your 2016 Content Marketing Strategy Should Look Like
Internatioinal, Forbes, N.2303
Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy.
Jan 02, 2016
The Science Behind Cognitive Marketing
Internatioinal, B2B, N.2301
Conventional marketing strategies used today involve ‘in your face’ tactics, which you’d probably call advertising. Those creating campaigns will design eye-catching banners, write catchy slogan or perhaps present unyielding questions which their products are designed to answer.
