
LMRC Market Watch
Social Media

It’s full stream ahead for Periscope in the UAE
DOP: Sept 18, 2015 Source: Gulf News N.987
Behind-the-scenes live footage from UAE concerts and minute-by-minute access to local football matches will soon be only a smartphone-app away, according to bosses at social-networking giant Twitter
Facebook to let marketers pay only if whole ads are seen
DOP: Sept 18, 2015 Source: Gulf News N.987
Facebook said earlier this year that advertisers should only have to pay if an ad is actually seen, not just served to a user
Twitter moves to stop copyright ‘violators’
DOP: July 28, 2015 Source: Arab News N.931
A couple of months ago, I witnessed a heated discussion between a Saudi novelist and one of his fans-turned-cynic after that inflamed exchange.
7 Ways to Learn from Your Social Media Audience
DOP: July 31, 2015 Source: Social Times N.968
Most modern business owners see social media as a marketing tool, which it is, but they tend to skew their opinions toward outward expression; they see social media merely as a tool for getting their own messages to be seen by the public.
5 Ways to Rock Market Research on Twitter
DOP: Aug 1, 2015 Source: Social Times N.965
How well do you know your customers? Your competitors? Your industry?
Twitter can be a goldmine of data for the savvy marketer looking to stay ahead of the curve.
10 Brands Doing an Amazing Job on Social Media
DOP: July 30, 2015 Source: Social Times N.962
Many sites these days are quick to point out when businesses makemistakes on social media and how it negatively impacts their brands.
Facebook Tests Profile Tags
DOP: July 29, 2015 Source: Social Times N.959
Facebook confirmed to The Verge that it is testing LinkedIn-style profile tags in its usual test bed: New Zealand.
2Q Benchmarks for Facebook, Instagram, Twitter (Infographic)
DOP: July 29, 2015 Source: Social Times N.949
Social media analytics providerQuintly arrived at somebenchmarks for social media managers in the second quarter of 2015 for Facebook, Instagram and Twitter.
Report: Indians Spend 169 Minutes Per Day on Smartphones
DOP: July 28, 2015 Source: Social Times N.946
Vserv, a smart data platform for mobile marketing and commerce, has released its Smartphone User Persona Report, or SUPR, for 2015, measuring the mobile usage of Indian smartphone users.
Atlas Finds That One of Six Proactiv Online Buyers Saw Display Ads First
DOP: July 28, 2015 Source: Social Times N.940
Direct-marketing giant Guthy-Renker tapped Facebook’s Atlas advertising platform to gain better understanding of the relationship between display ads and paid search.
Facebook Native Videos Trump YouTube, Instagram (Study)
DOP: July 28, 2015 Source: Social Times N.943
Add social analytics and reporting firm Locowise to the list of proponents for native videos on Facebook.
Locowise released a study of 555 video-posting Facebook pages during June (a total of 6,596 videos)...
Facebook Marketing Partner AdEspresso Launches Facebook Ads Gallery
DOP: July 27, 2015 Source: Social Times N.937
AdEspresso, a Facebook Marketing Partner, announced recently the launch of the Facebook Ads Gallery.
The tool allows Facebook advertisers to get some inspiration...
Q2: Facebook Still Most Popular Social Login Provider (Infographic)
DOP: July 23, 2015 Source: Social Times N.934
Social logins are growing in popularityand throughout the year, Facebook has been the dominant social login provider. However, Q2 data from Gigya...
Can a Facebook Page Replace a Small Business Website?
DOP: July 23, 2015 Source: Social Times N.915
Facebook recently announced there are currently 40 million active small business pages on its service, which shouldn’t come as that big of a shock to anyone. Creating a Facebook business page is free and provides you with access to a user base roughly...
What Brands Can Learn from Customer Conversations on Social Media
DOP: July 22, 2015 Source: Social Times N.906
Consumer conversations surprise brands in a lot of ways. Customers often care more about some things than a brand realizes and less about what the brand thinks is important. This can affect social media, marketing and even product decisions.
Facebook profit dips 9%
DOP: July 31, 2015 Source: Khaleej Times N.837
Facebook reported a dip in its quarterly profit on Wednesday but said revenues surged on mobile advertising gains, as its user base neared 1.5 billion. The world's biggest social network saw higher expenses cut into its bottom line...
How Much Has Snapchat Really Grown in 4 Years? - #Infographic
DOP: July 23, 2015 Source: Digital Information World N.826
It’s hard to believe that only four years ago, Snapchat didn’t exist. And considering that it’s now one of the most popular social networking apps on the market with 100 million daily active users, it makes sense that the app has a reputation for fast growth.
3Q Digital: Google’s Mobile Ad Performance Growing — But With a Cost
DOP:july 21, 2015 Source:Social Times N.862
While Facebook may be gaining ground on Google in the mobile ad realm, the search giant is still king of online advertising. New data from 3Q Digital shows that clients’ mobile ads on Google performed very well in this year’s Q2 — but at a higher cost.
Moderating Facebook: The Dark Side of Social Networking - #infographic
DOP:july 16, 2015 Source:Digital Information World N.859
"The Internet is full of offensive content, and social media is no different. Facebook is one of many social networking sites that tries to clean up our news-feeds so we can enjoy baby photos and funny videos without having to filter through the scariest the web has to offer."
7 Ways Facebook Can Attract Customers To Your Retail Business [pics]
DOP:july 12, 2015 Source:Social Media N.641
Retailers, there is a good chance that many of your brick and mortar customers and prospective customers are online.
Not online to buy primarily, but online via social media like Facebook, Instagram and Twitter to belong.
You know that because you’re on FB too.
UAE consumers more active than global average on social media platforms
DOP:July 7, 2015 Source:Gulf News N.581
Brand loyalty can be won through innovative engagement options, study shows
Dubai: Tech-savvy consumers in the UAE are more active on social media platforms that the global average, according to findings of a new global report commissioned by BT and Avaya.

Communicating at the speed of sound: the social media revolution
DOP: Sept 13, 2015 Source: Dream Acorn N.1047
When President Baenninger sent an e-mail preempting the release of US News and World Report College Rankings, she did so to reassure the students, faculty, alumni, parents and administrators that Drew was on the right track.
Facebook says it means business at Work
DOP: Sept 18, 2015 Source: Gulf News N.988
Facebook’s European headquarters in Dublin, Ireland. Facebook currently makes most of its money by selling advertising slots for marketers to target its users, but it will keep corporate clients’ data separate and not show ads to business users.
#SocialMedia Marketing: How to Perfect Your Vine Strategy - #infographic
DOP: August 4, 2015 Source: Digital Information World N.932
"Vine, the platform that features 6-second videos that play on a loop, has garnered the attention of more than 40 million users.
Email vs. Social Media Marketing: Which is Better? (Infographic)
DOP: July 31, 2015 Source: Social Times N.969
Email marketing is often discussed as an alternative to social media marketing. In fact, it has beenknown to outperform social when it comes to overall conversions.
Facebook Testing One-Click Login via Safari?
DOP: July 31, 2015 Source: Social Times N.966
Facebook is testing a new tool that allows users of itsiOS application to log into the social network via that operating system’s Safari browser with one click.
Falcon Social Partners With DataSift for Facebook Topic Data
DOP: July 30, 2015 Source: Social Times N.963
DataSift’s list of partners for Facebook topic data continues to expand, with social media management platform Falcon Social representing the latest addition.
Facebook Shares Its Diversity Training Video
DOP: July 29, 2015 Source: Social Times N.960
Facebook publicly shared its diversity training video,Managing Unconscious Bias, in an effort to aid other organizations’ diversity efforts...
Facebook in Q2: Mobile Accounts for 76% of Total Ad Revenue
DOP: July 29, 2015 Source: Social Times N.950
Not surprisingly, it’s full speed ahead for Facebook’s transition to a mobile company, as mobile advertising revenue accounted for 76 percent of the company’s total ad revenue for the second quarter of 2015, up from 62 percent in theyear-ago period.
Synthesio Partners With DataSift for Facebook Topic Data
DOP: July 28, 2015 Source: Social Times N.947
Add social intelligence platform Synthesio to the list of partners with access to Facebook topic data from DataSift.
7 Social media marketing insights from Google Doodle
DOP: July 28, 2015 Source: Customer Think N.941
Most mornings, before carrying out a search on Google, the first feature that gets my attention from the homepage is the Doodle. Let’s start off with a simple definition of the Doodle from Wikipedia...
Snapchat Is the Fastest Growing Social Network (Infographic)
DOP: July 28, 2015 Source: Social Times N.944
Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest...
Facebook Is YouTube’s Biggest Threat
DOP: July 27, 2015 Source: Social Times N.938
In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is thatYouTube has an insurmountable lead in the video advertising market.
SOMA Messenger: Free Calling, Messaging App Launches on Mobile
DOP: July 24, 2015 Source: Social Times N.935
Instanza has launched SOMA Messenger on mobile devices, offering free HD video and voice calls, as well as text messaging for one-on-one conversations or group chats of up to 500 people. Developed by serial entrepreneur Lei Guo...
Univision Announces Long-Term Partnership With Snapchat
DOP: July 23, 2015 Source: Social Times N.916
Hispanic-targeted broadcast television network Univision announced the formation of a long-term partnership with photo-sharing application Snapchat.
Why Facebook’s Ad System is Really the World’s Biggest Email System in Disguise
DOP: July 22, 2015 Source: Social Times N.907
Smart Facebook ads are no different than smart email marketing.
The same principles of list building, segmentation, sequenced content delivery, and optimizationall apply.
Facebook ready to test giant drone for Internet service
DOP: July 31, 2015 Source: Emirates 24/7 N.838
Facebook says it will begin test flights later this year for a solar-powered drone with a wingspan as big as a Boeing 737, in the next stage of its campaign to deliver Internet connectivity to remote parts of the world.
YouTube announces 3D, virtual reality videos
DOP: July 28, 2015 Source: Arab News N.827
Virtual reality is coming to Youtube with full 360 degree viewing angles and 3D videos, the company announced recently in a tweet.
Users will soon be able to explore different worlds as part of an immersive experience.
Brands Answer More Facebook Questions, Less on Twitter (Report)
DOP:july 21, 2015 Source: Social Times N.861
Brands on Facebook are both receiving and answering more questions on their pages, but the same is not true for Twitter, according to the second-quarter Socially Devoted report from analytics provider Socialbakers.
Ex-Facebook, Instagram Exec Chris Gomersall is New Atomized CEO
DOP:july 14, 2015 Source: Social Times N.609
Former Facebook and Instagram creative strategist Chris Gomersall is now CEO of Atomized, a cloud-based creative platform he began developing during his free time at the social network and the photo- and video-sharing network.
#SocialMedia Marketing: 10 Ways To Be A Smarter Tumblr Marketer - #infographic
DOP:july 11, 2015 Source:Digital Information World N.857
Did you know that 90 percent of Tumblr users say they have been inspired to buy something that they found in their Tumblr feed.
In an increasingly crowded social media world, this stats bears weight. But how to stand out?
What Brands Need To Know About Visual Social Media - #infographic
DOP:July 7, 2015 Source:Digital information world N.855
Did you know that 81 percent of educated people skim instead of read online. And that 20 percent is all that people remember from reading text without visuals.
What if I told you 84 percent of communication will be visual by 2018.

Who Are the Most Social Publishers in 2015? (Infographic)
DOP: July 30, 2015 Source: Social Times N.1046
Social networks are an incredibly important mediums for broadcasting. More social media users are turning to their networks for news year after year. Networks that are focused on news are exploring new technology to increase their potential, such as Twitter with Periscope.
Twitter partners with Stripe to expand "buy buttons"
DOP: Sept 14, 2015 Source: Zawya N.989
Payments processing company Stripe Inc launched a new tool on Monday that will connect retailers and brands to sell on platforms like Twitter Inc and tap an increasing number of consumers shopping on mobile apps.
Social Media Marketing Strategy That Works For Your Small Business - Infographic
DOP: August 5, 2015 Source: Digital Information World N.933
For small businesses, a lack of resources often stands in the way of achieving social media success. Fortunately, there is a way for small businesses to manage social media...
Report: Fashion and Automotive Brands Dominate Social Media
DOP: July 31, 2015 Source: Social Times N.970
When it comes to success on social, some brands just get it right. The brands that get it, all have some best practices in common.
LinkedIn’s Q2: Revenue Up 33% From Last Year, Now Has 380 Million Users
DOP: July 31, 2015 Source: Social Times N.967
The future is looking up for LinkedIn, which reported 33 percent year-over-year revenue growth on Thursday, as well as a 21 percent yearly jump of members, to 380 million. LinkedIn generated $712 million in Q2.
The Ultimate Facebook Image Sizes Guide - #infographic
DOP: July 30, 2015 Source: Digital Information World N.964
As more and more social media marketers are now using Facebook to drive qualified traffic back to their websites or apps it's important you don't make silly mistakes with designing your ads.
Instagram Ad Plans Highlight Facebook’s Q2 2015 Earnings Call
DOP: July 30, 2015 Source: Social Times N.961
Facebook held its second-quarter earnings call after market close Wednesday, and chief operating officer Sheryl Sandberg spent a healthy chunk of time discussingadvertising on Instagram.
Yahoo Announces Livetext, a Silent Video Chatting App
DOP: July 29, 2015 Source: Social Times N.951
Yahoo is getting back into the messaging app game, announcing a new video chat app — Livetext — that stays silent. The app will launch Thursday in the U.S., U.K., Canada, Germany and France for iOS and Android.
Social media’s impact on the buying experience now
DOP: July 29, 2015 Source: Customer Experience Insight N.948
Social media has a bigger impact on customers’ decisions to buy than ever. Are you capitalizing on the opportunities this presents?
Twitter in Q2: Revenue Up 61% From Last Year, But User Growth Is Lacking
DOP: July 28, 2015 Source: Social Times N.942
Twitter’s first quarterly earnings report since former CEO Dick Costolo stepped down looks like a mixed bag. Though revenue is up 61 percent year over year, user growth is slowing.
Report: Social Media Apps Are the First Used Each Day
DOP: July 28, 2015 Source: Social Times N.945
Opera Mediaworks, a mobile ad platform for brands, has released its Q2 2015 State of Mobile Advertising Report, detailing the kinds of apps users engage with each day, and measuring overall traffic and revenue across mobile platforms.
Social Networking App ringID Offers Secret Chat for Disappearing Messages
DOP: July 27, 2015 Source: Social Times N.939
Social networking app ringID has officially launched on iOS and Android devices, bringing with it a ‘secret chat’ feature for sending messages whichdisappear from the recipient’s phone.
3 Tips for Managing a Company Twitter Account as a Team
DOP: July 25, 2015 Source: Social Times N.936
Some exciting industry news just broke, and you rush to tweet it. You write a witty, opinionated tweet and hit send quickly – you want to get in on the conversation early. You step back, and refresh your Twitter profile to take a look at your handiwork…
Tube Alert YouTube App Updated to Increase Channel Discoverability
DOP: July 24, 2015 Source: Social Times N.917
Daniel Matias, a popular YouTubeuser known as MinecraftFinest, has used his earnings from the video sharing platform to create his own company and mobile app, Tube Alert, with the goal of providing features...
Facebook Page Admins Get New Video Tools
DOP: July 22, 2015 Source: Social Times N.908
Facebook page administrators will soon have access to two new tools for publishing videos.
DOP: July 28, 2015 Source: Arab News N.839
App lets you set up daily reminders
Self-improvement is always a noble goal, but it’s nice to have some backup. Rewire is a habit-tracking app for whatever to-dos you have on your road map to personal betterment. The app is easy to use: Just set up a habit you want to form, and tell...
New WhatsApp features
DOP: July 28, 2015 Source: Arab News N.825
Several new features have been added to WhatsApp for Android. All the new updates as well as bug fixes for previous versions have been added in v2.12.194, according to International Business News.
DOP:July 17, 2015 Source:Digital information world N.860
How To Use #Twitter For Recruiting - #infographic
Did you know that 58 percent of job seekers use Twitter in their job search, and that, 76 percent look at company profiles for opportunities.
Twitter is a powerful tool recruiters use to fill open positions. With It, recruiters can network and grow their candidate pool without breaking the bank. And this infographic shows, how.
How to Incorporate Video Into Your Social Media Marketing Campaign - #infographic
DOP:July 13,2015 Source:Digital information world N.858
Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.
10 Things To Learn From Your Competitors’ Social Media Marketing Strategy - #infographic
DOP:July 8, 2015 Source:Digital information world N.856
“Have you ever wondered why your competitors have bigger audiences, more engagement, and what seems like a more successful social media strategy? If so, then a little competitor research may do your strategy planning some good.
DOP:July 3, 2015 Source:Digital information world N.854
Hashtags are crucial to content discovery on Instagram. They are what connect completely unliked individuals and brands to specific moments, places and experiences.
The folks at Curalate had an inkling that by not using hashtags (or by using them #Way #Too #Much),
#SocialMedia Insights: How Hashtags Impact Instagram Engagement - #infographic
Revealed: the best Dubai Twitter accounts to follow
DOP:july 3, 2015 Source:Business.com N.608
Time Out Dubai's Twitter account @TimeOutDubai is the top account account to follow for those of you living in the city or planning what o do on a visit. But aside from the latest news, reviews and stories on what's happening in the emirate, there plenty of other profiles worth following.
MENA internet traffic to grow six-fold by 2019- study
DOP:jun 29, 2015 Source:Gulf business N.580
The number of users in the MENA region is expected to reach 425m by 2019, a new study by Cisco forecast
Internet traffic in the Middle East and Africa region is estimated to grow six-fold between 2014 and 2019, according to a new study by Cisco.
Parcels in UAE sent straight to your phone
DOP:jun 17, 2015 Source:7 Days N.579
A new app to relieve shipping stress has been launched in the UAE. The Silicon Valley-funded app, Fetchr can be used by both individuals and businesses to send and receive parcels using the phone’s GPS co-ordinates.
Mobile Apps: Is Arabic less popular in UAE?
DOP:May 31, 2015 Source:Social Times N.442
Popularity of Arabic apps among Arabs in UAE continue to remain high, at about 68 per cent.
Arabic mobile applications are downloaded far too fewer times in the United Arab Emirates compared to any other country in the region.
How to Use Twitter Analytics to Create Smarter Content
DOP:May 30, 2015 Source:Social Times N.441
Reaching your customers is more difficult today than ever before. With over a billion tweets sent every two days and millions of blog posts,articles, videos and other content added to the web every day, cutting through the noise requires patience, hard work – and great content.
What Facebook’s Instant Article Feature Means for Brands
DOP:May 29, 2015 Source:Social Times N.440
Facebook launched its Instant Article feature recently, giving publishers, including both media outlets and brands, the ability to post more interactive and readable content.
Launched in response to an increase in users reading articles posted on the site
Why the Social Platforms Should Not Kill Their Golden Goose
DOP:May 29, 2015 Source:Social Times N.439
We are all aware that advertising is the main monetization strategy of the social media platforms. Facebook, Google, and YouTube all rely heavily on their ad sales and ad ecosystem to generate revenue.
Up to this point, the model for running ads on a social platform was quite simple:
Facebook Adds Limited Support for Animated GIF Files
DOP:May 29, 2015 Source:Social Times N.438
Animated GIF files on Facebook? The social network finally announced support for the file format, but there are restrictions.
Christina Warren ofMashable reported that GIFs will only be animated if they are posted via links, and not uploaded.
Understanding the Fully Optimized and Automated Ecosystem of Facebook
DOP:May 29, 2015 Source:Social Times N.437
Ever wonder how optimization algorithms such as oCPM or lookalikes work?The first part of our series described Facebook’s budget pacing algorithm.
Now we reveal the secrets of the oCPM bidding and how to use automation in general for competitive advantage in the ecosystem.
Shazam Introduces Visual Recognition to Identification Platform
DOP:May 29, 2015 Source:Social Times N.436
Shazam has introduced visual recognition technology to its mobile engagement platform, which already allows users to identify content based on music and audio. With this visual update, users can scan Shazam camera logos or QR codes with their device to receive customized mobile experiences related to those objects.
9 ADVANCED TACTICS FOR PROMOTING YOUR YOUTUBE CHANNEL AND INCREASING SUBSCRIBERS
DOP:May 29, 2015 Source: Out Brain N.474
As much as I love using beautiful video players like Wistia’s for business hosting, YouTube is a channel for growth you simply cannot ignore. So stop forgetting about the little fact that YouTube is the second largest search engine in the world and get serious about promoting your channel and your videos.
Twitter Makes It Easier for Brands to Run Amplify Ads
DOP:May 29, 2015 Source: Ad Age N.473
Twitter is tweaking its Amplify program to make it easier and quicker for brands to run ads against videos certain media companies post to the social network.
As first reported by Forbes, Thursday Twitter announced a program called Auto Amplify that makes it
A font made out of Instagram images
DOP:May 28, 2015 Source:TNW News N.472
There are a lot of interesting ways to use Instagram for more than just selfies and food. This creative website takes Instagram photos and turns them into a unique font.
Type To Design curates letterforms taken on Instagram as part of the 36 Days of Type project which challenges creative designers and illustrators to capture creative letterforms and numbers in all different types of styles.
Facebook Tests Path-Like ‘Flyout Menu’ in iPhone App
DOP:May 28, 2015 Source:Social Times N.435
Facebook is testing a feature on itsflagship iPhone application that appears to have been inspired by fellow social network Path.
Rackspace Hosting futurist Robert Scoble shared the screenshot below withJosh Constine of TechCrunch, in which aPath-style “flyout menu” is incorporated into the Facebook iPhone app.
Mobile, Twitter data can be used to estimate crowd size
DOP:May 28, 2015 Source:Social Times N.434
Over a two-month long study in Milan, researchers from Britain’s Warwick University analysed geo-tagged tweets and mobile phone use, based on the mobile data provided by local carrier.
London: In an era of mobile internet, data is a key element in many fields. Now researchers say they can even use geographical data from mobile phones and Twitter to estimate the size of a large crowd.
Facebook Tests Critics’ Reviews on Restaurant Pages
DOP:May 27, 2015 Source:Social Times N.431
Everyone’s a critic, butreviews from actual critics will now be posted on the Facebook pages of selectrestaurants.
Facebook confirmed the launch Tuesday of a test withBon Appetit, Condé Nast Traveler, Eater, New York Magazine and the San Francisco Chronicle, in which reviews from their critics will appear on the pages of “selected restaurants” in the U.S.
Atlas Issues White Paper on ‘People-Based Marketing’
DOP:May 27, 2015 Source:Social Times N.432
People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September.
Atlas released a new white paper this week, “Behind the Buzz: People-Based Marketing Defined,” and head of marketing Jennifer Kattula said in a blog post introducing the white paper:
What YouTube Creators Know That Brands Don’t
DOP:May 27, 2015 Source:Social Times N.433
Advertising revenue appears to form the backbone of YouTube. The companycontinues to invest in various ad programs, and revenues keep growing year over year.
However, what also keeps growing is engagement. This goes a long way to explaining why YouTube creators arebetter at building and maintaining brands than actual brands are on the site.
Exhibia Brings Real-Time Social Bidding to Facebook
DOP:May 25, 2015 Source: Social Times N.4471
Billing itself as the first bidding fee auction application on Facebook, Exhibia Auctions made its debut on the social network.
Exhibia said its goal was “to create and maintain an authentic real-time social bidding platform for people who want to shop and enjoy friendly, honest competition,
Facebook still favourite with most global brands: Study
DOP:May 25, 2015 Source: Kaleej Times N.430
Social media analytics provider Quintly, that studied some 50,000 users of its platform and examined the data by country, found that the majority of brands are still Facebook-focused, adweek.com reported.
New York: Majority of global brands still prefer Facebook over other platforms, reveals a new study.
Three Ways You Can Better Connect With Your Customers
DOP:May 25, 2015 Source:Customer Think N.470
Talking and interacting with customers is an important part of any business, but what is the best way to do it? Well, that largely depends on the type of business you run. For some businesses social media will be a great resource, but other businesses may have clients that are not as comfortable with that approach.
5 Killer Instagram Marketing Strategies You Need to Know
DOP:May 26, 2015 Source: Social times N.429
Ignore Instagram at your own peril.
Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.
Net-a-Porter to launch shoppable social media mobile app
DOP:May 10, 2015 Source: Retail Me N.286
Luxury fashion e-tailer Net-a-Porter will launch a new mobile application on May 13 on an invite-only basis for iPhone, iPad and Apple Watch – calling it completely shoppable social network – to enable customers to socialise online in addition to purchasing products.
How to be a Great Brand Storyteller on Twitter
DOP:May 23, 2015 Source: Social Times N.469
Imagine you are faced with the decision of purchasing one of two products. They’re identical in price and features. One bills itself as the “all-in-one tool for all your needs.” The other comes packed with a story about the ethics of its founder, and how the company is trying to change the industry for the better.

Social media for professional learning and growth
DOP:May 21, 2015 Source: Times of Oman N.429
The emergence of social media along with other benefits offered by Internet has provided lot of opportunities and challenges. If one is to look into the brighter aspects, then the opportunities far outweigh the challenges.
The opportunities provided by social media can be leveraged by a career aspirant or even a working executive on a full-time, part-time and freelancing basis.
Souq.com said valued at $1b in fund-raising
DOP:May 27, 2015 Source:Social Times N.431
Tiger-Backed online retailer says seeking $300 million for expansion
London: Dubai-based online retailer Souq.com, backed by investors including Tiger Global Management LLC, is seeking $300 million (Dh1.1 billion) for expansion, according to three people with knowledge of the matter.
The fund-raising would value the business at about $1 billion, the people said, asking not to be identified as the information is private.
How to Raise More Money from Matching Gifts Using Email and Social Media
DOP:May 21, 2015 Source: Times of Oman N.429
This week I am pleased to present a guest post from Adam Weinger of Double the Donation.
Imagine using the Pony Express to make matching gift appeals. With all due respect to horses, your messages probably won’t arrive in the timely manner you desire.
Facebook On iPhone launches "Instant Articles"
DOP:May 13, 2015 Source: Times of Oman N.428
Instant Articles will let stories load more than 10 times faster than standard mobile web articles and will include content from publishers such as the New York Times, BuzzFeed and National Geographic. - Photo by Facebook
UAE likes Facebook, penetration second highest in Arab world
DOP:Apr 5, 2015 Source: Kaleej times N.171
Dubai’s government has increasingly looked to Facebook to connect with local residents, with RTA, Dewa and the Dubai Police each having hundreds of thousands followers.

Messenger Wars 2: How Facebook climbed back to number one
DOP:May 17, 2015 Source: Gulf News N.101
When Facebook started seeing a decline in popularity of its social networking platform especially among its younger users, they aggressively fought to stay relevant. Did it work? Our 5 country report reveals the top messaging apps in 2015 for each market and more.

Arabs prefer Facebook and WhatsApp
DOP:Mar 17, 2015 Source: Gulf News N.101
First study of its kind reveals majority of Arabs use social media to chat
Dubai: The first and largest research of its kind on social media in the Arab world revealed that the majority of Arabs use social media to chat with Facebook and WhatsApp being the preferred platforms.

Twitter turns nine, hashtag trend growing
DOP:Mar 17, 2015 Source: Gulf News N.101
Breaking news has also been a large part of Twitter’s usage for some years now, with the 2008 news that the Mars Phoenix Lander had found ice on Mars being revealed by NASA via Twitter.
Facebook admits communication error
DOP:July 2, 2014 Source: Times of Oman N.427
California: Facebook 'communicated really badly' about a controversial study in which it secretly manipulated users' feelings, the social network's chief operating officer Sheryl Sandberg admitted on Wednesday.
Friends with benefits?
DOP:May 16, 2015 Source: The Economist N.287
“INSTANT ARTICLES” is a new service announced by Facebook on May 12th, in partnership with nine news firms, including the New York Times, the Guardian and National Geographic. Facebook users will be able to read stories from these publishers without leaving the social network,,,,
What To Avoid When Crafting Your Video Marketing Strategy
DOP:May 4, 2015 Source: Gulf Business N.381
Sophie Rayer, director of Marketing EMEA & LATAM, Brightcove, tackles some of the key hurdles in video marketing.
New app lets Instagram connect firms and users
DOP:Apr 6, 2015 Source: 7 Days N.285
Dubai’s government has increasingly looked to Facebook to connect with local residents, with RTA, Dewa and the Dubai Police each having hundreds of thousands followers.