Analysis: How to market a hotel in 2015 (tip: ignore star ratings)
It’s a fact that can no longer be ignored: leisure travellers under the age of 30 simply don’t care about star ratings. And it’s not...
Maldives Marketing and PR organises GCC roadshow
Dubai: The Maldives Marketing and PR Corporation, which is Maldives Tourism’s tourism arm, has launched a series of roadshows within the...
CHIEF MARKETING OFFICER EXCHANGE: MIDDLE MARKET
Many events are focused on Fortune 1000 organizations and the challenges they are directly facing, but these same challenges and topics...
3 Ways SEO Professionals Use Content Distribution as Part of Their Organic Search Strategy
Content Distribution is the act of promoting content in one or all of the following ways: Earned Content Distribution: This is when...
Customerization: Making Service Their Way
“It’s all about you!” the breathtaking Korean Air ad sings to us on television. And, we recall the Burger King’s successful “Have it...
How to Succeed in Content Marketing Without Publishing a Thing – Part 1: Press Coverage
Whether you’re a publishing machine like L’Oreal or you have a more modest content marketing operation, who can resist the appeal of...
The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes...
Clienteling Goes “Boom”: Successfully Merging Data, Brand Attachment, Employee Focus, Channel Usage,
It has become increasingly well-understood by brands and companies that building an emotionally-based relationship with customers,...
5 Signs You Have A Customer Experience Problem
This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B...
Are You And Your Business ‘Thinking in 3D’?
Businesses today face ‘challenging’ times! Ever rising customer and employee expectations, increasing and intensifying competition...
