CHIEF MARKETING OFFICER EXCHANGE: MIDDLE MARKET
Many events are focused on Fortune 1000 organizations and the challenges they are directly facing, but these same challenges and topics differ from what midmarket executives are faced with. Middle Market organizations continue to grow year after year and are building the economy at a fast pace. Senior marketing executives understand organizations continue to grow and the transformation of the marketing function is reaching a pivotal point to drive the business forward. This exclusive three day event is full of relevant topics gleaned from extensive research, market intelligence and feedback from industry leaders, influencers and senior executives like you. This unique forum is reserved for those at corporate level with the desire to network with peers, learn and share best practices, and gain insight on common challenges that many executives are facing. Some key issues that will be addressed throughout the Exchange include: 1) Building the brand exposure via mobile, social and digital to break into the international market 2) Innovating marketing strategies to build the organization for the long term 3) Understanding consumers to increase loyalty and engagement 4) Communicating key initiatives within the C-suite despite lack of direct ROI 5) Using data and analytics to enhance future marketing strategies You will participate in interactive sessions and debates, listen to in-depth case studies from leading organizations, attend one-on-one business meetings, and enjoy many social functions organized for you to maximize networking opportunities with your true peers. The Chief Marketing Officer Exchange: Middle Market event presents the opportunity for delegates to network and build partnerships with peer level professionals, while learning new ideas and strategies that they can replicate within their own organizations, to build a best practices culture. The CMO Exchange Middle Market has the following distinguishing features:
- Brain Weave® discussions - Exclusive senior level attendance - Strategic conference sessions - Customized itinerary - One-on-one business meetings
Visitors
To ensure the Exchange offers the highest degree of relevancy, only senior level Middle Market executives are invited to attend. This exclusive format allows delegates to connect with those peers whose insights they respect the most – through exceptional networking, business meetings and strategic information-sharing sessions. The primary job functions of attending delegates includes: - Chief Marketing Officer - SVP of Marketing - Vice President of Marketing
Exhibitors
The Chief Marketing Officer Exchange: Middle Market offers you the chance to do business with some of the most important and fastest growing Middle Market companies. IQPC Exchange provides many different platforms for sponsors to increase their market share and awareness to their target audience through leveraging different sponsorship opportunities involved with the CMO Exchange Middle Market. Solution providers are selected based on the requirements and interests of our delegates, including: - Big Data & Analytics / Data Management - Consumer Insights - Content Marketing - Customer Experience / Engagement - Customer Relationship Management (CRM) - Digital Marketing - Marketing Automation - Omni-channel - Product Innovation / Development
