It’s Not You, It’s Me. The Quiet Breakup with Mass Market
If he were alive today, Henry David Thoreau might breathe a sigh of relief at having made it to today through the greed and materialism...
Why marketing will get harder and more complex to manage
We often talk about the high quality techniques needed to successfully create the best online content for businesses, and the...
7 ways to optimize visual storytelling
The most powerful stories on the Internet today are visual. Photos and videos are playing an increasingly central role in the way...
How Disney Influences Small Customer Segments for Major Impact
The art and science of engaging customers segments via influencer marketing or blogger outreach has emerged as a necessity for marketers....
‘The Reluctant Hostage’ – Do Not Fall Into the Trap of Taking Customers for Granted!
As a consumer in your own right, have you ever interacted with a company because you have had ‘no other choice’? Have you ever...
6 Ways to Engage Busy Audiences
The first assumption I made in writing this is that you won’t read it. If we’re at all alike, we both read this kind of post…...
Lals Group to expand in UAE, Saudi Arabia
Size of the investment is between Dh90 million and Dh100 million Dubai: Lals Group, a Dubai-based retailer, plans to open up to 18...
Huge profit gains for Bahrain Duty Free
Bahrain Duty Free’s profit in the first half of 2015 reached $13.8m according to Bahrain Duty Free Shop Complex (BDFSC), which...
Bebe to focus on Saudi, Qatar expansion
Dubai: US-based women’s apparel brand Bebe will focus on expanding in Saudi Arabia and Qatar in the Middle East and looks to enter Iran...
How is Technology Shaping Sports?
Technology is developing at an unprecedented rate and is changing the way we live, work and socialise. Companies are constantly competing...
