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Infographic: Ramadan consumer behaviour in MENA

  • Sep 9, 2015
  • 1 min read

According to new study findings, residents in MENA spend more money during Ramadan, and the top purchases are food and groceries.


Interestingly, the majority of those who fast find that their lifestyle only changes a little during the holy month, 62% find it easy to fast and 49% say their work productivity doesn't change.


YouGov conducted research amongst both fasting and non-fasting residents to understand their habits when it comes to health, lifestyle, shopping and food during the holy month of Ramadan. Discover the full findings in the infographic below.


 
 
 

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