How to Calculate the ROI for Your Social Media Channels

When it comes to evaluating how effective your marketing efforts are, there’s no one single formula for figuring out what your return on investment should be.

Some companies are worried about how their tweets are creating actual revenue for the business, while others are more concerned with having a popular Twitter account that has a ton of followers and engagement but not a real attributable impact on their bottom line. With so much variation in how companies use social media to social media ROI is bound to look different for everybody, that’s why we made this handy infographic to help you get started.

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