Google and Facebook look to direct online retail for growth
Google gets more than 90 per cent of its revenue from advertisements. To keep that ad revenue flowing – it accounted for more than...
Yahoo buys social shopping website Polyvore
Yahoo on Friday said it is adding to its lengthy roster of acquisitions with a deal to buy social shopping website Polyvore. The...
dubizzle is an OLX company
Two weeks ago (On June 28th 2015) dubizzle platforms (website and mobile app) started carrying a new message on the product that states...
CHIEF MARKETING OFFICER EXCHANGE: MIDDLE MARKET
Many events are focused on Fortune 1000 organizations and the challenges they are directly facing, but these same challenges and topics...
5 Online Marketing Must-Dos to Drive Traffic to Your Local Business
Many small business owners get very excited when setting up shop -- it's the beginning of their entrepreneurial journey, so they should...
3 Ways SEO Professionals Use Content Distribution as Part of Their Organic Search Strategy
Content Distribution is the act of promoting content in one or all of the following ways: Earned Content Distribution: This is when...
Customerization: Making Service Their Way
“It’s all about you!” the breathtaking Korean Air ad sings to us on television. And, we recall the Burger King’s successful “Have it...
How to Succeed in Content Marketing Without Publishing a Thing – Part 1: Press Coverage
Whether you’re a publishing machine like L’Oreal or you have a more modest content marketing operation, who can resist the appeal of...
The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes...
Gamifying Customer Satisfaction: Motivating Your Front-Line Sales and Support Teams through Rewards
Sales force automation can be redundant and tedious. For sales departments, targets are often quantitative – dollar figures, new leads...
