Emaar's Vida hotel brand joins Dubai's Town Sq mega project

Nshama said on Tuesday it has teamed up with Vida Hotels and Resorts, the new hotel brand of Emaar Hospitality Group, to operate a boutique hotel and serviced residences in Town Square, its flagship project that was launched last week.

Vida Town Square Dubai will feature 180 hotel rooms and serviced residences, and will overlook the central park component of Town Square with easy access to over 600 retail outlets as well as a dedicated Reel Cinemas Cineplex, educational institutions, healthcare facilities, cycling tracks and green walkways.

The agreement was signed by Fred Durie, CEO of Nshama, and Philippe Zuber, chief operating officer of Emaar Hospitality Group.

Durie said: “As the first hospitality project in Town Square, Vida will bring youthfulness, vitality and positive energy that complement the aspirations of our residents. Through the partnership, we are focused on creating a dynamic ‘town square’ that celebrates life and offers value across all touch points.”

Zuber added: “Vida Town Square Dubai will serve as a lively hub where refreshingly new experiences are created. It also underlines the expansion of the brand, building its credentials as the ‘go-to’ hospitality offering for the young and trendy.”

Vida Town Square Dubai will include an array of innovative services including smart technologies that enable guests to access all amenities at the tap of a finger through iPads and smartphones.

As well as food and beverage choices, business centres and events venues, the hotel will also include a swimming pool, fitness facilities and a dedicated spa.

Launched last week, Town Square is centrally located in New Dubai near Al Barsha, and will feature over 3,000 townhouses and 18,000 apartments in addition to substantial retail, hospitality and commercial space.

The masterplan also envisages a central and vibrant hub with shopping and dining districts, plazas, greenbelts, mosques, educational institutions, healthcare centres, entertainment and outdoor sports facilities.

With a total land area of 31 million sq ft, it will have a high land-to-building ratio, opening up more open spaces for a greener community.

Spread over about 750 acres, Town Square will feature a mix of 3 and 4-bedroom townhouses and mid-rises with 1, 2 and 3-bedroom apartments.

A central park and wide open green spaces will also form key components of the project as part of a focus on promoting an active outdoor lifestyle, as well as arts and culture.

Town Square will also feature outdoor gymnasiums, skateboard parks, children’s play areas, relaxing green spaces, community swimming pools and access to cycle tracks that complement the popular Al Qudra cycle track.

Vida Hotels and Resorts has two properties in its portfolio – Vida Downtown Dubai offering 156 rooms, and Manzil Downtown Dubai. Vida Hotels and Resorts also manages the Vida Residence, The Hills, and Vida Residence, Downtown Dubai.

Nshama is also developing another value-added lifestyle development in Dubai that focuses on sustainability, culture and education through a joint venture with Mohammed Bin Rashid Al Maktoum Foundation (MBRF).

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