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Apple’s iPad sales down but other segments grow


Apple makes most of its money from the iPhone, but the tech giant disclosed results for other product segments on Tuesday.


Here’s a breakdown:


iPHONES

Apple sold more than 47.5 million iPhones during the three months ending in June, or 35 per cent more phones than it sold in the same period a year earlier.


Sales of the iPhone contributed $31.4 billion, or more than half the company’s $49.6 billion in total revenue for the quarter.


iPADS


Sales of Apple’s tablet devices have been declining for more than a year. Many users are turning to smartphones with larger screens, while others say they can be more productive on a laptop or desktop PC.


Apple sold 10.9 million iPads in the last quarter, down 18 per cent from a year earlier. Sales of iPads contributed $4.5 billion in revenue.


MACS


Apple has reported an uptick in sales of its Macintosh computers. It sold 4.8 million Macs in the quarter, or 9 per cent more than a year ago. They contributed $6 billion in revenue.


The growth in Mac sales was driven by new versions of the company’s MacBook laptops, according to CEO Tim Cook.


WATCH, iPOD AND OTHER PRODUCTS


Apple no longer discloses sales of iPods, which have been shrinking as more people listen to music on their smartphones instead. Apple also has declined to reveal details about sales of its new Apple Watch.


Instead, the company lumps those products, along with Beats headphones, Apple TV and other accessories, into a category called ‘Other Products’, for which it provides only a total revenue figure.


Apple reported $2.6 billion in revenue from other products, up 49 per cent from a year ago, when the watch was not yet on sale. But the company says the watch contributed a larger amount of revenue, while iPods and other accessories saw further declines.


SERVICES


Apple reported $5 billion revenue from sales of digital music, apps and e-books, as well as services like AppleCare, Apple Pay and other sources. That’s up 12 per cent from a year ago.


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Date: May 1, 2016         Time: 6:00 pm

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