Sana expansion targets 100 stores by 2020
Sana, one of the region’s oldest fashion retailers, has revealed its ambitious plans for the next five years, aiming to become one of the largest value retail fashion brands in the Middle East with a network of 100 stores. The brand’s current network includes 16 stores across the UAE, Qatar, Oman and Bahrain with nine more expected to open by mid-2015.
The value fashion brand hopes to make an initial investment of AED 200 million over the next two years to expand its retail business offering towards store expansion, renovation and resource building.
“After months of research, planning, deliberations and financial planning, the decision to refresh Sana by embarking on this massive expansion plan was undertaken with a clear objective to re-establish us as one of the largest value fashion retail networks in the region,” says Shivam Sharma, CEO of Sana.
Strategic decisions over the last 12-18 months have involved bringing in experienced retail professionals with vast retail experience on board. Over 500 new team members have been employed across different departments including IT, projects, logistics and operations to achieve the company’s expansion targets and ambitions.
“Our success over the years has been our focus and commitment towards offering quality products at value prices. This still remains the core philosophy of Sana. Today we are creating new experiences for our customers and hence apart from expansion, the entire brand has been reinvigorated including the existing stores. The emphasis has been on re-energising the brand elements, modernising and revitalising the stores, offering a wider range of merchandise that is trendy and vibrant and enhancing customer service,” adds Sharma.
